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The leading European manufacturer for automotive spare parts launches four websites and one App to meet the demand and leverage the sales increase seen over the last quarter
Seinsa web
06 / 09 / 2021

The leading European manufacturer for automotive spare parts launches four websites and one App to meet the demand and leverage the sales increase seen over the last quarter

The Spanish SEINSA Corporation Group, leading manufacturer of automotive brake, suspension, steering and transmission system products, has launched four websites in five languages and an application to provide worldwide news coverage for its growth and innovation process. The firm is thus preparing for the last stretch of the year predicting a boost in sales. SEINSA Corporation has three production plants in Navarra (Spain) and one in India, exports to 85 countries worldwide and, according to Mikel Azcárate, Head of Strategic Development & New Business, “2021 will be a year of innovation for the automotive spare parts industry”.

The new website www.seinsacorporation.com is aimed to strengthen the brand image through the innovative talent of the team that has made possible the expansion of the Navarrese company. The new website is also launched willing to share the knowledge of its research and innovation process with the whole automotive sector. The Spanish group from Navarra allocates four million euros annually for innovative high-performance equipment (EARI) and in 2020 it was recognised by the Basque Innovation Agency INNOBASQUE as one of the most innovative companies in Spain. The company has seen a 45% sales increase in the first quarter of 2021 and has an expansion plan to keep growing an estimated 40% in the next three years.

Within the same web portal, you can also visit a new site for AUTOFREN SEINSA, the main company brand. The websites offer an enhanced functionality and include very useful product information sheets, assembly videos, tips and advice on repairs focusing on the detected problem, and the necessary kits for car repair professionals. The Multimedia section features a series of filters to search for videos by topic and follow the steps for the repair of the car.

The makeover of the ERT and SEINSA India portal adds up to a total of four new websites. From all of them one can quickly and easily access more than 2,000 pages of the catalogue, as well as the application SEINSA Corporation app. This application includes 8 thousand automotive spare parts, 5,000 repair kits, and 650,000 applications for 85 European, Asian and American vehicle brands.

The mobile app is available for download in more than 150 countries and in 32 different languages, both on the App Store and Google Play. The app is based on TecAlliance, the prestigious and comprehensive global vehicle spare parts database.

 

A European model based on people

SEINSA Corporation has an expansion plan for a 40% growth in the next three years, increasing the annual sales volume, after having reached a 30 million euros turnover last year, despite and against the foresight for the automotive industry in general. 98% of the company sales income comes from export sales for 83 brands in 85 countries.

The company has become established in Spain as a pioneer in the development of the European model for Business Excellence and it makes all their anti-crisis knowledge and methodology available for the whole automotive industry.

In 2002, SEINSA was granted the European EFQM Award for quality control and in 2005 it opened a new manufacturing plant in Chennai (India), which has allowed the company to enter new markets, mainly in the U.S.A.

In 2020 SEINSA was recognised by the Basque Innovation Agency INNOBASQUE as one of the most innovative companies in Spain.

 

 

 For more information or interviews, please contact:

 

Kenia Ortega Rodríguez
Tlf: +34 617511259
Kenia@medialunacom.es

Mercedes Pescador
Tlf: +34 657899666
+34 915670172
mpescador@seinsa.es

 

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